Music Business Hacks

In this episode, we cover 5 essential marketing tools that every musician should be using to help listen to social media conversations, monitor their brand, and to research for their craft. Please see below for links to each of them: Google Alerts: Google Alerts is a basic way to discover when a website is posting about you. However, it doesn’t capture everything and it certainly doesn’t cover social media or most blog sites. Still, it’s a good, automated, entry-level way to get some feedback about any kind of search query emailed to you. Sign up at www.google.com/alerts (if you want instant results, mark “as-it-happens” under “how often”). Hootsuite/TweetDeck: Both Hootsuite and TweetDeck offer some tools to consolidate and manage your social media accounts. You can also add search columns that are scanning Twitter in real time. Not everyone who tweets about you will be using your hashtag or tagging you so this is a convenient way to spot what is being discussed and reply immediately. Icerocket: Icerocket sp