AQ's Blog & Grill

Back in 2007, unaware of the incoming economic recession, Joe Pulizzi left his successful career with Penton Media to embark on a journey of entrepreneurship. Joe had no product to sell, but with the help of inspiring messages from authors like Stephen Covey and Napoleon Hill, he wrote out his goals and began developing an audience. Every day Joe blogged, and after a few years he managed to compile a database of over 10,000 email subscribers. It was only then that he decided to develop products and services to sell to his trusting followers. There are many lessons to take from this, but the number one is that if you build an audience and become their trusted source of information, you can establish a successful business based on that audience’s needs. Joe outlines much of this in his bestselling book, “Content Inc.”, one of the topics in this episode of AQ’s Blog & Grill. Alan and Joe break down many aspects of a stellar content marketing strategy, debate the future of content marketing, and Joe shares h