AQ's Blog & Grill
April Dunford | Marketing Advice for Start-ups to Become Stay-ups
- Autor: Podcast
- Narrador: Podcast
- Editora: Podcast
- Duração: 0:19:30
- Mais informações
Informações:
Sinopse
She’s the CEO of Sprint.ly, a marketing mentor and angel investor who started her hurricane of entrepreneurial activities by studying engineering. In this episode of AQ’s Blog & Grill, April Dunford shares her experience from engineer to marketing greatness. April finds that most start-ups struggle with their positioning statements. They either follow the fill-in-the-blank, Frankenstein-style model, or they don’t create one at all. To help, April breaks down the top four types of positioning statements and shares a new way for crafting them. Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy. Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success. “In theory, everything is possible,” April says. “But I live in practice, and the road to theory has been washed out”. About Our Guest April Dunford studied engineering at the Unive