Business For Superheroes

Writing a book is not a linear journey—and although it's amazing, it's also haaaaaard! Vicky interviews John Holcroft about the book he's writing—and he shares the most awesome advice and insights about how to talk to people (or really how to listen) and how to make people want to talk to you, instead of climbing out of bathroom windows to escape. Enjoy!   Key Takeaways: [2:15] A little bit about John and how he got into this line of work!  [2:55] Want to know if your product will work? Talk to your clients!  [3:10] People are afraid to talk to their ideal clients about their product. However, launching a product no one wants is even worse!  [7:10] How do you talk to your ideal client? John shares how he got over the anxiety of interviewing his ideal client.  [8:55] Hard pitching people doesn’t work! [14:20] We’re not taught to have the hard conversations. Practicing this skill takes time.  [15:05] Most people are just waiting for their turn to talk. [17:45] John shares a client story where things went horrib