Church Brand Guide Podcast | Logo, Website, Video, And Design

Ryan Wakefield currently assisting Summit Park Church and formally James River Church joins us to talk about marketing and branding. We discuss the difference is between marketing and branding and how they work together to help churches grow. Ryan shares church-specific definitions of marketing which will help church leaders think differently about their approach. Show Notes: Ryan Wakefield: • Went to Evangel University • Worked as the creative director at James River Assembly with over 8,000 members at the time • Helped plant Summit Park Church in 2013 and runs their marketing • Works with the Pregnancy Care Center to run their marketing 3 definitions for marketing within the church: • Communicating who you are to people where they are • Introducing your city to your church - stop thinking like pastors and start thinking like missionaries • Sharing your story in such a compelling way that it makes people want to be a part of it - the goal is to have people join their story with your story - Branding is