Speaking Of The Arts

In 2011, Erik Gensler founded the annual Digital Marketing Boot Camp for the Arts, a two-day conference in New York that features some of today's leading digital marketers. In this episode, we chat with Erik about the conference and why everyone in the arts should seriously consider attending. At the same time, Erik is the founder and president of Capacity Interactive, a digital marketing firm that works with major arts organizations including the Kennedy Center, Jazz at Lincoln Center, The Goodman Theater, and the Pacific Northwest Ballet. His company is at the forefront of digital marketing for arts organizations.