Speaking Of The Arts

Panos Panay is the founder and managing director of the Berklee Institute for Creative Entrepreneurship (BerkleeICE). Prior to this, Panos created Sonicbids, the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from more than 100 countries. He led the company as CEO for 13 years, from its inception until after its successful acquisition in a deal backed by Guggenheim Partners. Panos is also the co-founder of the Open Music Initiative, which has brought together more than 140 leading music, media, technology industry organizations, and academic institutions to create a blockchain-based open protocol for uniform identification of musical rights owners and creators. (We will get into what all of that means during the episode). At Berklee, his work and approach to entrepreneurial and innovation pedagogy builds heavily on the concepts of music thinking, and in particular jazz, as a catalyst for creative breakthroughs in bus