Circle Of Fellows

How do you build a strong brand? And what role can communicators — from the PR function to internal communications — play a pivotal role? On November 15, four IABC Fellows will discuss how positioning varies, why strong brands are necessary today, and new trends in branding, including how to make employees a part of your brand team. The November Circle of Fellows panel tackling this issue included Priya Bates, George McGrath, Cindy Schmieg, and Mark Schumann.Continue Reading → The post Circle of Fellows #39: How to Build a Strong Brand appeared first on FIR Podcast Network.