Digital Marketing Radio

David: Can social media really be 'done for you' or do you have to retain control over your own voice? How do you use Instagram and Pinterest as marketing channels and why are some businesses using Squarespace instead of Wordpress? Those are just three of the questions that I intend to ask my especial guest today, Jenn dePaula. Jenn, welcome to DMR. Jenn: Hello, thank you for having me. David: Well, thank you very much for joining us. Well, Jenn is the co-founder of Mixtus Media, a Nashville-based social media and content marketing firm that specializes in serving authors and book publishers. Jenn, I'm interested, why do you actually end up focusing on the publishing industry in terms of where you offer you services? Jenn: Well, we initially started, I got my career started off in the music industry back in 2000. 2000 was really kind of a turning point for the music industry in turning into a more digital focused industry. I think they clawed and heaved their way up the hill of digital publishing and it