Digital Marketing Radio

David: What does it take to be a top twenty political blogger? How do you persuade traditional thinkers to adopt digital marketing strategies and what’s the future for journalists? Those are just three of the questions that I intend to ask today’s special guest, Mark Pack. Mark, welcome to DMR. Mark: Thanks very much for having me on. David: You’re most welcome. Mark is an associate director at Blue Rubicon, an award-winning consultancy that transforms the reputations of some of the world’s biggest organizations. He’s also a visiting lecturer at City University in London in the Journalism Department. Mark, you’ve marketed using YouTube, Facebook and Twitter to name just a few activities, but is the written word still your favorite communications medium? Mark: That’s a good question. I think the written word, in many ways, is the toughest communications medium; so quite often, if you’re busy, if you’re stressed, if you got too many things to do, I wouldn’t necessarily say always feels like my favorite but