Digital Marketing Radio

David: What does it take to be a productive writer? What is the most common mistake that business writers make? And if you produce more quantity, does that not reduce your quality? Those are just two of the questions that I intend to ask today’s special guest, Bryan Collins. Bryan, welcome to DMR. Bryan: Thanks for having me on. David: Well, welcome. Bryan is a writer who lives an hour or so outside Dublin, Ireland - and right now he’s just published his new book ‘A Productive Writer’. Bryan, do you think a great writer should focus on creating great writing only or can a great writer also be a great social media marketer too? Bryan: That’s a very good question, David. I’d say that if there’s two things that a writer needs to do today - particularly an online writer - they need to spend firstly time creating great content and writing and they also need to spend an equal - if not more time - marketing and sharing that content. There’s no point going and locking yourself into a cave and producing a great