Digital Marketing Radio

David: What are the most important tools for creating your own book? Where you should you self-publish your own book? What are the most effective techniques for promoting a newly published book? Those are just three of the questions that I intend to ask today’s special guest, Derek Murphy. Derek’s a bestselling author and book design expert and has been a leading voice in how to use design to sell more books. He’s also finishing his PhD in literature while running over a dozen book and publishing related online businesses. Derek, tell me a little bit about the software that you recommend to produce books? Derek: A lot of people recommend Scrivener. Scrivener is a word processing software that’s specifically for books. It’s a little easier than Word because inside of Scrivener, you can organize different chapters and you can make notes and you can make a bulletin board to collect ideas or research so that you have everything for your book together in one place. Then, you can go through it and edit it. Sc