Digital Marketing Radio

David: What can thinking like Mark Zuckerberg do for your digital marketing? Is it essential to be visual in your story telling in using social media and how do you start building meaningful relationships with influencers. Those are just two of the questions that I intend to ask today’s special guest, Ekaterina Walter. Ekaterina, welcome to DMR. Ekaterina: Hello David, great to be here. David: Wonderful to have you here. Well, Ekaterina’s laid strategic and marketing innovation for fortune 500 brands such as Intel and Accenture. She’s also author of the bestseller Think Like Zuck, the five business secrets of Facebook in probably brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling. Ekaterina, you’ve provided social media advice to a lot of big brands but is social media more challenging for big brands compared with single honor businesses? Ekaterina: Well David, the reality is I think as marketers whether we’re business owners or marketers in a big brand, our key goal should