Digital Marketing Radio

David:    What is Brand Identity Development? How do you tell your brand story? How does that all come together as part of a coherent marketing strategy? Those just really the questions that I intended to ask today’s special guest, Alex Williams. Alex, welcome to DMR! Alex:    Hello David. Thank you for having me on. David:    Welcome. Alex likes to call himself the “Swiss Army Knife” of marketing in creative services. He offer services like logo and identity development as well as marketing strategy; and you can find them at thermalexposure.com. So Alex, you enjoy wearing lots of different hats then? Alex:    Yeah. I guess I have to. I started out as a web developer just in the early days around 1998. That’s make a grandfather in internet years. David:    Before my time. Alex:    Yeah. After doing a little bit of web development, I really got a hankering for getting into design. Once I was into design, I realized I needed to use my own photographs and so I taught myself photography and that transition