Digital Marketing Radio

David:    Why is digital marketing so gray to most people? What are the best marketing tips for entrepreneurs? What are the current new technologies that SMEs should pay attention to? Those are just three of the questions that I intend to ask my special guest today Sharon Latour. Sharon, welcome to DMR. Sharon:    Thank you David. Thanks for having me. David:    Thanks for joining me. Sharon is CEO of a full service marketing agency called Marketing Bee, specializing in small business marketing. According to StartupSmart, she was one of the top 25 hottest entrepreneurs to watch in 2013. Sharon, what are the biggest marketing challenges that small businesses are facing at the moment? Sharon:    That's a great question David. From my perspective, the biggest gap that I can see at the moment in small businesses executing marketing very well and more specifically digital marketing is that there's a big gap between what they do online and the actual business vision and business strategy. What I mean by that