Digital Marketing Radio

David:    Is it best to brand your business as your personal name? What is a micromaven and how do you build your personal profile into a global microbrand? Those are just three of the questions that I intend to ask today's special guest, Trevor Young. Trevor, welcome to DMR. Trevor:    G'day, David. How are you? David:    Very good, thanks. How are you doing yourself? Trevor:    Pretty good in sunny Melbourne, in Australia. David:    Sunny Melbourne. I remember my time in Australia last year and it was mostly sunny. Trevor is a speaker, a consultant and an adviser who helps businesses to tell their story, grow their audience and build their brand using social media and content marketing. You'll find him over at prwarrior.com. Trevor, in your recent book, "Microdomination," you talk about building a mini business empire around a personal brand. Is it better to brand your business as a personal name in the modern business world, do you think? Trevor:     I guess it depends on what your goals are and giv