Digital Marketing Radio

David:    Is it important for your content marketing to be beautiful?  How does good design impact conversion rates?  Should most businesses be developing their own app?  Those are just three of the questions that I intend to ask today's special guest, Jeff White.  Jeff, welcome to DMR. Jeff:    Thanks very much for having me, David. David:    Thanks for joining us.  Jeff is that odd dichotomy, a creative who could also think in code.  Nearly 11 years ago, Jeff founded Kula Partners, a boutique agency specializing in design, development, and inbound marketing.  Jeff, 11 years is a long time in digital marketing.  How much has your marketing ethos changed over that period? Jeff:    I think everything has changed in that period since.  It's quite incredible.  I originally got into building websites in 1994. David:    Wow Jeff:    The early era, pre-Netscape even.  Just to see the progression of what we've gone through and the development of web standards, mobile, and everything else, the whole thing has