Digital Marketing Radio

David:    How do you define your business prospects? How can you convert more prospects into customers? And how can you increase your profitability per transaction? Those are just three of the questions that I tend to ask today's special guest, Lianne Savage. Lianne welcome to DMR. Lianne:    Hello, David. Thank you for having me. David:    Well welcome. Lianne is a business growth strategist who helps to bring offline profitability skills to the online world. She's created what she calls the sales influx system so that businesses can attract customers that spend more, purchase more often, and refer their friends. Lianne, how does a business actually know that it's attracting the right website visitors. Lianne:    Always be looking at the stats. There's some key indicators that you can look at. Your bounce rate is going to tell you whether they're staying on your website or leaving straight away. If you've got loads of people leaving straight away, then it's clear that they're not the right people for yo