Digital Marketing Radio

David: How do you best build an authentic list of email subscribers? Should you buy an email list or is it best to build one for yourself? And does email marketing also work just as well for B2B? Those are just the three of the questions I intend to ask today's special guest Alita Harvey-Rodriguez. Alita, welcome to DMR. Alita: Hi, David. How are you going? David: Very good, thanks. How are you doing yourself? Alita: I'm very well, thank you. David: Superb. Well, Alita is the founder of Milk it Digital Academy, helping businesses to uncover hidden profits in digital business channels through business development workshops. So Alita, your philosophy is “data beats emotions”. What do you actually mean by that? Alita: Good question. Thank you for asking. It's a question that I get asked a lot. What I mean by "data beats emotion", it's very simple is that we're no longer in an era of business where we can simply rely on our gut feeling in order to make a decision to grow our business in the most profitable