Young Pr Pros

This week, Kristine Simpson and Julia Kent answer a big question: how can young PR professionals get rid of any negative PR stereotypes. A question, Kristine asked while she attended Conversations 2013, the CPRS National Conference in Gatineau. As you go through the lessons below click on the bold links. they will direct you to the full interview on YouTube.  Here is what she learned: Evan Solomon, a reporter by trade, reminded us that the PR industry lacks authenticity. Lack of authenticity results in mistrust. He says we need to get that trust back by being spontaneous and breaking free from canned messages. On that note, Kristine reminds our readers it is all about building relationships and makes reference to an article called Media Relations 2.0. The standard news release is dying, build a relationship with journalists instead. Dan Tisch says we too often define ourselves as the things we do - i.e. media relations, social media - when we should be looking at the value of what we do. Dan also encourage