Young Pr Pros

This week, hosts Kristine Simpson and Julia Kent talk about the ways the job search has changed. Your parents may have instilled job searching lessons in you as a child, but some of those lessons no longer apply. In a Huffington Post article written by Joshua Waldman called 10 Ways The Job Search Has Changed, it says job searching has changed dramatically over the past few years. If you want to succeed, you’ll have to take a much different approach than you did previously. Kristine and Julia comment on a few points in the article: Google has replaced the resumé. SEO is more important today than it ever was. Kristine shares some tricks on how you can make sure you look good on Google. A summary of your work history is enough. As mentioned in episode 53, there are 2000-3000 new PR and communications graduates every year in Canada. It is a competitive world out there, so summarize in a cover letter or at the top of your résumé why you should be the chosen candidate. Relationships come first, resumés second. Jul