Young Pr Pros

This week, our hosts Kristine D'Arbelles and Julia Kent talk about some good PR and how blogger relations made it happen. Although not a completely new concept in PR and communications, blogger relations has grown into an excellent way to get your message out through a non-traditional gatekeeper. Back in the day, your only gatekeeper was journalists. If you wanted to be featured on the 6 o'clock news, you had to build relationships with the right journalists, editors, producers, etc. Today bloggers can be equally as powerful gatekeepers. In fact, some bloggers have a stronger and more dedicated followings through website hits and social media followers than the local newspaper. As a young professional entering their new career, don't discount the possibilities of a good blogger relations strategy. To demonstrate the possibilities, Kristine and Julia share their experience as bloggers. Julia shares her experience as a book club blogger and how it landed her an interview on TV as a subject matter expert. Kristi