Young Pr Pros

Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching. Our hosts, Kristine D'Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch. 1. Tracking the impact of social media Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore. 2. Owning owned media According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important. 3. Online advertising, testing and optimizing Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing