Young Pr Pros

One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story.  In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?   We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity.  Ross used Pinterest to connect with foodie bloggers to promote a new candy in Canada.  Julia built a video-greeting card with a short marketing pitch from the company's CEO.  Clare, being too humble, decided to share a cool project she was privy to at a previous job - it involves a recipe book.  Kristine built a mobile game to teach young drivers about the dangers of distracted driving. Then we talk about the tools we use in our creative process. Here are some of our favourite tools:   Reddit, find out what communities are saying about the topic of your projec