Gen X Amplified With Adrion Porter. The Personal Branding And Leadership Podcast For Gen X.

On this episode of Gen X Amplified, we are going to discuss why personal branding is very important in today's social media world. And to help us unpack the key tips and tactics to use, we are chatting with a content marketing and social media expert, Erik Deckers.   Erik Deckers is a professional writer, professional speaker, social media expert, and content marketing strategist. He is the President of Pro Blog Service, a content marketing agency. Erik is also the author of a few bestselling books, including The Owned Media Doctrine, No BS Social Media, and last but not least, one of my favorites - Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. During this episode, Erik discusses his professional journey, and how it led you to his current career as an author, speaker, and business owner. Erik and I also unpack the latest edition of Branding Yourself, and why he and his co-author Kyle Lacy decided to update the book at this time. Key Takeaways: When did Erik first decide to go int