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At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.In today's episode, Liston obliges.Main points from the episode: People are doing more research independently Salespeople don't act as gatekeepers information any longer More people involved in selling, and more consensus-driven decision making Generally speaking, younger generation seems to prefer asynchronous communication  You have to write and publish OR you can do direct outreach that loo