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This episode is a fast-and-loose overrview of various approaches to email marketing.Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creation.Our notes from this episode, including links to the email lists we discuss: 3 forms of value creation reader/subscriber value traditional newsletter curation articles / blog / podcast / other  short-term monetary valueselling shit! long-term expertise valuefrequent emails to clarify your thinking different approaches are different tradeoffs between these 3 forms of value sub-genres: "news-surfer" Stratechery: https://stratechery.com/ Kevin Hillstrom: https://blog.minethatdata.com Ben Evans: https://www.ben-evans.com/ Scott Galloway: https://www.profgalloway.com/ "world-changer" Jonathan Stark: https://jonathanstark.com/ Seth Godin: https://seths.blog/\ "ultimate curator"  Azem Azhar: https://www.exp