In The Trenches

How to Promote Yourself to the Top How would you feel if I asked  you to talk about how great you are? My guess is, if you're like the majority of people in the world, you wouldn't feel very comfortable. According to Dan Schawbel, author of Promote Yourself and Me 2.0, this attitude of feeling ashamed to talk about your success, or ashamed to show people the value you add, will not benefit you in the 21st century. In fact - it's ONLY those who are willing to tell or show people everything they're capable of - who are willing to self-promote - that will succeed over time. Why? Because otherwise you'll be ignored. And if you're being ignored, someone else will take your spot, your promotion, your pay raise, etc. This is the reality of the modern world and it's something we need to get used to. That's why I wanted to talk to Dan today, an authority on the subject of selling your personal value. Dan is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is also the New York Times