In The Trenches

Mojca Zove is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy so that they can devote their time to other aspects in their business. Mojca works with multimillion-dollar businesses from all over the globe. In her work, she focuses on implementing previously tested and already successful strategies for generating the best results.   I brought Mojca onto the podcast to discuss what’s working in the space of Facebook advertising, how she’s setting up campaigns that are lucrative, and what Facebook Ads funnel structure will actually convert. My biggest takeaway from today’s conversation is that even though we’ve heard a lot about how Facebook Ads are becoming more and more expensive and results are decreasing, I have a better understanding that these negatives are really because of the level of competition and not Facebook itself. So if you