In The Trenches

Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, “Video Persuasion”.    Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.   During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing.    My big takeaway from this episode is that you need to start getting more video testimonials from you