In The Trenches

Jonathan Keyser is the founder and CEO of Keyser. By using his own selfless service model, Jonathan was able to turn Keyser into the largest tenant rep commercial real estate firm in Arizona in just six years.    The rapid growth and continued success of Keyser inspired Jonathan to share, teach and train the next generation of selfless leaders using his model, hence the Keyser Institute was born. To top it all off, Jonathan is also a Wall Street Journal Best-Selling Author of You Don’t Have to Be Ruthless to Win, a book that chronicles Jonathan’s journey from self-described ruthlessness to selfless service, including why and how he did it and how you can do the same.   In today’s conversation, we talk about why you don’t have to be ruthless to win a business, or life, and that there’s another way to do things. We also talk about why you must align your business model with your values and how to inculcate this in your team.   In this broadcast, Jonathan and I talk about:   How did Jonathan’s journey beg