The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1107: Are You Ready and Prepared?

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Sellers who want to succeed must ask themselves a vitally important question: Are you ready and prepared to have a value-rich conversation? I recently took a camping trip with my buddies to St. Louis, and though many of us were excited about the trip, we realized that being prepared was something completely different. Being ready for it suggests that you believe in your ability to get it done. Being prepared means having the proper equipment and gear to succeed.     Sales pitch    My friend Doug shared recently that many different sellers pitch his company, and though many of them are ready, most are not prepared. Sellers often feel excited about the sales pitch and the possibility that it could lead to great opportunities for their company.  If, however, they arrive unprepared, they'll be unable to identify the problem their prospects are facing. They won't have any idea about how to solve the problem for the client.  If our crew didn't prepare for our camping trip, we wouldn't have enough food and water to