Chats With Chip

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations. We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale: You Don’t Have a Business Plan You Can’t Break Free from Client Work Operating In Chaos Freakin’ Technology! Who Can Keep Up? Not Understanding the Whole “Measurement” Thing Continue Reading → The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Network.