Digital & Social Media Leadership Forum Radio

Special Guest: Martin Lindstrom Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. He is the recipient of TIME Magazine’s “Worlds 100 Most Influential People” In Martin's new book, Small Data, he takes us to the exhilarating edge of human observation to reveal needs, impulses and desires most would know barely existed. Sought out by the world's leading brands and corporations to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year on the road observing people in their homes in an attempt to uncover small data and, ultimately, to create the multi-million dollar products that address our deepest human needs. Join us as we talk small data vs big data! Host: Jo Dodds