Digital & Social Media Leadership Forum Radio

Special Guest: Oliver Beirne, Senior Community Manager from Social Edge Consulting. Oliver's expertise includes empowering users to create engaging and collaborative content for their Jive community, with strong emphasis on user-centred design. As Enterprise Community Coordinator for Pearson Plc, one of the world's leading learning companies, Oliver was responsible for driving adoption and best practices globally across the organisation’s 42,000 users. Join us as we talk about gamification. Gamification often creates excitement and resistance in equal measure, but what real value does gamification add to an online community? Gamification is all around us and most of us experience it in some form during our lives but do we understand how it can drive progress and change? Trying to make processes 'fun' by giving away badges distracts from the real value of gamification which is to teach, motivate, engage and measure success. By avoiding common pitfalls and short term thinking, we can create progressive, coll