Game Change: Business Of Massage Therapy

Have you ever wondered before what type of client you want to have-- your so-called “avatar”? Is it just the ones who come to the door? Or is it the perfect client? We business owners know that there’s a good client and there’s a bad client. And then there’s your perfect client. Yes, there is. He’s your dream client. This type of client for the massage therapy business is the one 1) who needs the massage therapy service 2) can afford to pay for it;  3) the business survives and thrives because of his patronage, 4) He is easy to work with, 5)He doesn’t make unreasonable demands, 6) He brings in the most money because of his regular visits, and 7) Is the best fit for your business from the outset. Elise talks about the “perfect client” for the massage therapy business in this episode. Get the details of the following from the podcast: Defining your perfect client/avatar/dream client Knowing your specialties: Are you offering Swedish, Shiatsu, Deep Tissue, Hot Stone, Reflexology, Thai, Sports massage, Manual Ly