Game Change: Business Of Massage Therapy

In this episode, Elise interviews Carl Tuinstra, the CEO of Gift Card Café  (GCC) which he founded in May 2007. The GCC is both a virtual/instant and physical gift certificate that can serve as a complimentary gift, discount feature, special deal certificate, or a promo code. It can be integrated with your Paypal merchant account.  GCC helps your business  get more sales by adding an instant Gift Certificate and Special Daily Deal to  your website. Show notes: How Karl developed the GCC concept How GCC boosts your sales What you need to join the GCC What was Carl’s worst entrepreneurial moment? What were his Ahah moments Biggest strength of Karl What does Carl consider his biggest weakness What Carl does to promote the GCC business Which of these had helped increase his sales: trade shows, postcards,  salon, mailed out  postcards,  PR firm,  or word of mouth referral   Book recommendation How the GCC payment button is added to your website GCC online security issues Resources www.TheGiftCardCafe.com Gift Ca