Game Change: Business Of Massage Therapy

Today we’re talking about a topic that can be quite challenging: Email marketing. As a business owner, you know you need to use this tool, but how do you know what to do? Perhaps most importantly, how do you do it correctly? I’ll admit that I have some pet peeves around this topic, like when my email junk box fills up, when I receive emails with typos, and when I receive too many emails in the same day from the same company. Let’s jump into this topic! The BIG question when it comes to your email list: How do I get people to take ACTION on my emails? Some basic rules to follow in the field of email marketing: DON’T bombard customer with email Be honest in the subject line Keep an updated contact list “All it takes is ONE too many emails to get people to unsubscribe from your email list.” Remember, be sincere with good intentions. People will know when you’re phony. Thanks for joining me for another piece to game-changing your business!