So, Here's My Story...

Have you ever had someone throw up a barrier when you are just trying to determine if you want to work with them? This week, Eliot and Jodi talk about how a $50 charge at a travel agency might relate to your business. Why is that important for business? Sometimes, businesses value their needs to the exclusion of the needs and expectations of the new client, and in so doing, they establish the first step in a new relationship as a barrier. There is a fear that if you give away, you will go down a slippery slope of giving it all away. But often the thing you do to protect yourself from something puts you on the fast track to that very thing you were trying to avoid. It might seem like a good idea to establish a policy that protects you from someone who will pick your brain and then not use your services; however, at the same time, that very policy may act as a barrier to the very customers that you are looking for. This isn’t about creating a policy that will protect you. It is about figuring out the generalize