So, Here's My Story...

Tamsen Interview This week, Jodi and Eliot interview Tamsen about when Imposter Syndrome shows up in organizations.  Why is that important for business? Imposter Syndrome is usually an issue with individuals: perfectly accomplished people who are worried about being “found out” as not expert enough, or just faking it. But organizations are just communities of people, and the neuroses and insecurities of those individuals often gets imbedded at an organization level. Imposter Syndrome can be deep seated, even in large, established, and respected organizations. This is why branding and marketing exist. At some level, as an organization, you understand there is something valuable in what you have. So you start to put it out into the marketplace. But at some point, some organizations just don’t have faith in what they can truly offer. No matter who we are, whether we are an individual or an organization, we think differentiation comes down to characteristics. But differentiation is actually the product of our dec