So, Here's My Story...

This week, Jodi and Eliot talk about the psychology of loss, VIP sections, and goldfish the size of a continent, terrorizing the ocean. It all makes sense in the context of the divide between your own expectations, and those of your clients.   Why is all of that important for business? Many businesses and events have a system that allows clients and participants to engage at different levels. But what happens when these levels inadvertently cause valued clients or peers to feel unappreciated? This all relates to the psychology of loss. If you have different levels of service or product, how can you address the psychology of loss without making people feel less satisfied with what they have already received, while still demonstrating the value of the higher level? There are many places where customers set their own expectations, and it is a challenge to navigate those unspoken – but never promised - expectations. Nature abhors a vacuum, and in the absence of certain information, people will fill in their own i