So, Here's My Story...

We watched the new Will & Grace, and at the risk of losing diehard fans, we have some ideas about how it relates to your business. This week, Eliot and Jodi talk about knowing your value, and the importance of white space. Why is all of that important for business? Sometimes, in TV and in business, people are not clear with what their real value is. When you don’t know what value you are actually bringing, you can put all of this energy and attention on aspects of your product or service that are not only not what your clients want, but actually detract from the experience. And yet - what happens when you as a company feel called to change and shift into something different, and people know and love you for something different? You are allowed to change, but you need to be aware of what people loved if you want to make that change effectively. So many companies guess instead of just asking. You have to think about business as a science experiment: you have to isolate the variables, change one thing at