Sustainable Nation

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. Bob Langert has engaged in social responsibility issues since the late 1980s. Bob joined McDonald’s system in 1983 with management positions in logistics, packaging and purchasing. In the 1990s, he had responsibilities for the environment, energy management, animal welfare and Ronald McDonald Children’s Charities’ grants. He was appointed McDonald’s first VP to lead sustainability in 2006. Bob led the development of McDonald’s 2020 Sustainability Vision and Framework, including McDonald’s commitment to the en