Sustainable Nation

As Senior Director of Brand, Reputation & Impact, Tabitha Upshaw leads NI’s global Environment, Social, and Governance (ESG) strategy, where purpose and social impact meet brand.  A seasoned marketing and nonprofit leader, Tabitha has worked at the intersection of brand and corporate citizenship for more than 10 years, helping organizations use their strengths and innovative spirit to be a powerful force for good.  Prior to NI, Tabitha was the first chief marketing officer of Global Wildlife Conservation. She also created and led Dell's corporate social responsibility (CSR) marketing function and did the same for SunPower. Pulling from these experiences, Tabitha built and led the development of NI’s first Corporate Impact strategy, a series of goals and commitments to realize a vision of a more sustainable and equitable world where diversity is embraced to drive innovation.   Tabitha and her family volunteer with Generation SERVE, an organization focused on developing generations of community-minded leade