Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

This is one juicy topic - we’re talking sales psychology, the why behind the buy and all kinds of things you need to understand before you build another website, email campaign or try to sell a single thing on the Internet.  Guest Brittany Becher joins us to talk about why online business isn’t that different and what we can learn from the consumer packaged good industry and Target. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode42. Items Discussed in this Episode: How does sales psychology work? Brittany’s tips for figuring out the ‘why behind the buy’ Brittany breaks down how the purchasing decision is made by the client How to get the client in the door, and also how to keep them there longer Brittany connects her ‘corporate world’ sales expertise to the online entrepreneur world The choice paradox and how to avoid it How to use sales psychology without being sleazy or feeling like you’re scamming your clients Brittany’s advice for getting you