Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

You’re sitting down to write...and you’re having a hard time figuring out what to say, or even why you’re saying it. Which is where our guest Nikki Groom comes in. Today we’re talking about helping figure out your why so your copy actually works and how you don’t need to find your voice, you just need to use the one you already have to be effective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode52. Items Discussed in this Episode: Nikki discusses how she helps people create the ‘why’ in what they do You can’t know your ‘why’ if you don’t know your ‘who’ The ‘why’ doesn’t have to solve a life changing event, it can be something small that makes a difference in someone’s day Nikki explains how we can use our voice to infuse into our copy, but not overdo it Nikki shares some of her best editing tips Nikki and I discuss how to use storytelling in the right way and not let it go off the rails. How to not get stuck in your own head when it comes time