Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

The term conversions is thrown around all the time with copy, but what does that mean and how can you create copy that actually converts? My friend Jen Havice joins us today to shed some light on conversion copywriting and all the need to knows. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode56. Items Discussed in this Episode: According to Jen, what is the number one conversion killer? When someone lands on your page, you’ve only got a couple of seconds to grab their interest, so pay attention to how you’re grabbing it Jen explains what ‘value conversion’ is, and why it’s not as scary as you think Making sure your message doesn’t get lost in your design can be tricky, but it’s necessary to make sure each page of your site has a goal The more decisions you’re asking the client to make, the faster they will leave your site What are some conversion basics you need to know, even if you have a small site Jen’s absolute best trick for creating copy th