Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

About pages are one of the most important pages on our websites, but too often they entirely miss the point. This episode breaks down about page must-haves, how to hook your visitors and invite them into your business and outlines everything you need to avoid. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode58. Items Discussed in this Episode: We all have an about page, and it is a really critical page! Besides the home page, it’s probably the most popular one on your site, so you don’t want to botch it. Leading by talking about you on your about page is doing a major disservice to your readers, and may turn them off. It’s not all about you, it’s all about ‘them’, meaning your audience and their needs. The number one thing to have in your about page to ensure you connect with your reader. Take some time to think about the kind of people you want to be attracting (and who you don’t want to work with). Bragging is actually necessary on your about pa