Dental Marketing Mastery

#100 Highlight Topic: To Niche, or Not To Niche?

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Sinopse

Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?   Podcast Highlights: How to keep marketing momentum Over-niching Budget allocation Handling capacity Operatories Review gating