Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff Sanders developed the moniker “JSand for Mayor”.   Quote: “Really what we are trying to do is create an impact across the globe.” - Jeff Sanders